2026 · Brand Identity / Motion Design
Direction · Design · Animation
Onitsuka Tiger started as a sports shoe brand in Japan in 1949 and has since developed into a global fashion brand that combines its athletic heritage with contemporary style. Based on this background, I created a 7-second logo animation that reinterprets the speed and energy of running through motion.
I connected running with the idea of lines because movement naturally creates paths and traces. Inspired by track lines, direction, and the trails left by fast movement, I used lines as the main graphic element. The overlapping and spreading traces help express the speed and energy of running.
The lines move quickly across the frame, bending, overlapping, and continuing in different directions. Fast camera movement and long visual trails strengthen the sense of speed. In the final moment, the moving lines come together and naturally form the Onitsuka Tiger logo.
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