Hyundai Logo Redesign

A personal redesign exploring how Hyundai’s long-standing identity could evolve alongside its contemporary vehicle design. The project preserves the recognizable structure of the original mark while introducing a sharper, more precise visual language.

2026 · Brand Identity / Motion Design

Direction · Design · Animation

OVERVIEW

Rather than replacing the familiar identity, the redesign began by identifying what makes the Hyundai mark recognizable: the oval frame, slanted H, and surrounding negative space. Early explorations gradually refined these elements while preserving the overall silhouette.

Inspired by the angular lines and precise geometry found across Hyundai’s recent vehicle designs, the curved forms of the original mark were refined into a sharper structure. The oval was also adjusted to create a more unified relationship with the redesigned H.